America’s Got Talent - Live Show Preview

NBC Entertainment Digital

EDITOR & MOTION GRAPHICS

The ASK:

Entice fans to tune in for America’s Got Talent Live Shows and introduce talents performing that night with video creative.

The SOLVE:

Gold. Glitter. America’s Got Talent. Throughout the piece, I stayed true to the signature gold, glittery letters. Using mosaic tiles, I visually represented the variety of talent performing. To stay inline with the sensational brand of the show, I intercut excited soundbites of the AGT judges raving about each act.

The TELL:

The first of a series, I laid out the format and design that other editors followed in the succeeding live show preview videos. Each video reached nearly 500k views.