Rio Smolders
Good Girls: Rio Smolders
NBC ENTERTAINMENT DIGITAL
EDITOR
The ASK:
Give the Good Girls fans what they want: Rio.
The SOLVE:
This premium video features resident bad boy Rio smoldering and looking fine in dramatic lighting as the story of his journey on the show plays out via carefully selected soundbites. I chose music that captured his dangerous but seductive side with some heartbeats peppered through out to add dramatic effect.
The TELL:
Garnered 4.5 million views on Facebook during its first week. High fan engagement.
Did I mention we also created a 15 minute version?
And a :15 sec, vertical cutdown to promote over Instagram.