TV Marketing
TV Marketing Strategy
Hello SunSHINE
STRATEGIST & PRODUCER & LEAD EDITOR
The Ask:
Launch and support 14 Scripted + Unscripted Hello Sunshine TV Productions on Hello Sunshine in partnership with distribution studios such as Apple TV+, Netflix, Hulu, Roku TV, and Amazon Prime Video.
The SOLVE:
Create a repeatable, multi-platform campaign that utilized behind-the-scenes content and key social trends, publishing 100+ pieces of social content per show. Positioning Hello Sunshine as the empowering, women-centered brains behind the productions, it was crucial that our content was in constant conversation with each other and with the fans.
THE TELL:
Successfully launched the following shows across our socials and spread the word that Hello Sunshine is the production company to look out for.
Where the Crawdads Sing (Sony Pictures)
Surface (Apple TV+)
From Scratch (Netflix)
Something From Tiffany’s (Amazon Prime Video)
My Kind of Country (Apple TV+)
Daisy Jones & the Six (Amazon Prime Video)
Your Place or Mine (Netflix)
The Last Thing He Told Me (Apple TV+)
Tiny Beautiful Things (Hulu)
Truth Be Told Season 3 (Apple TV+)
The Morning Show Season 3 (Apple TV+)
Meet Me in Paris (Roku TV)
Surf Girls Hawaii (Amazon Prime Video)
Wynonna Judd: From Hell to Hallelujah (Paramount+)
Key Campaign Elements + Examples
Set to screen series
A vertical first format showing the behind the camera shot of the scene and what the final clip looked like.
THE PEOPLE BEHIND THE PRODUCTIONS
With our unique access to talent AND crew, we get exclusive interviews and content from on set to the red carpet premiere.
EXCLUSIVE ACCESS
Team Sunshine’s got your back with exclusive content from behind the scenes.